• The Pepper Shaker

  • August 2010
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The Internet – The Channel to Your Audience

So why should businesses be concerned with the Internet? Well, truthfully, if businesses haven’t understood the direction of technology and the advantages that come from it, then they are really lost.

The Internet provides a cheap and easy access to market to potential consumers. For public relations practitioners, its the medium through which they can hold near-real-time dialogue with customers, analysts, reporters, other businesses and almost everyone else. The video below will show you the open field the Internet offers for you to talk to your audience. Keep in mind, too, that social media web sites offer specific sub-channels that will help you talk to them even more clearly.

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