• The Pepper Shaker

  • August 2010
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  • The Pepper Shaker Blog Stats

    • 3,325 shakes

Peppercorn #1: Facebook

Yes, Facebook, the Social Media Giant.  With more than 500 million users, it’s only appropriate you are familiar with this one first. Adding this robust peppercorn to your pepper shaker is easily the first big step into the social media world.

Facebook is a venue where keen businessmen and women can push their brand in a atmosphere that is open, friendly, and usually willing to read what you have to say. However, it all depends on your approach. Businesses shouldn’t think that once they create a “Company Page”  everything will work out on its own. It takes loads of work to reach out to different areas (to ones you are most interested in.) Look at the picture below to see how, even within Facebook, there are different markets. This one is organized by geography:

Start becoming friends and reaching out with customers and employees that know you. It will create a base of friends that will demonstrate your page is legitimate.

Finally, this article has some great ideas on how to best build your brand on Facebook. Consider going through it, especially if you are about to bring your brand into social media.

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